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The best form of defence

2nd Jul 2012

In an era of 24 hour news cycles and opinions formed in 140 characters or less, the amount of trust that a company has from its public is crucial. What better way of establishing trust than proving that you have nothing to hide from your customers, employees and the media? In an article published in PRWeek UK, Scott Wilson, Cohn & Wolfe UK CEO & EMEA Managing Director, and Will Spratt, Cohn & Wolfe Associate Director, explore the benefits that a company can gain from moving towards a more transparent company philosophy.

You don't build a reputation on what you're going to do, said US industrialist Henry Ford, laying the foundations for a generation of issues management practitioners to preach the virtues of crisis preparedness. But while preparedness remains a cornerstone of any crisis tool kit, a new kid on the block is threatening to rewrite the rule book when it comes to corporate reputation management. Recent events, including the MPs' expenses scandal, the hacking inquiry/Leveson, and to a lesser extent, the tarnishing of the financial services industry, have ushered in a new era of transparency, creating both opportunities and challenges for any business or organisation.

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