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Cohn & Wolfe Expands in Southeast Asia With XPR Acquisition

14th Dec 2011

As one of Southeast Asia's leading digital-centric PR agencies, XPR counts among its clients some of the biggest names in banking, sports, technology and lifestyle, including Groupon, SingTel, BMW Asia, Salesforce.com and Motorola Mobility. XPR is ranked annually as one of the top 10 PR agencies in Singapore and was most recently named 2011 Agency of the Year by Marketing Magazine. Seventy-five percent of XPR's accounts integrate digital and social media elements, with social media retainers accounting for over a third of group revenues in 2011.

The agency, Cohn & Wolfe XPR, will have 28 professionals working on interactive marketing -- including digital, social and mobile media -- and traditional communications for regional and international brands. Cohn & Wolfe XPR will have a strong leadership team with local and global expertise across technology, sports, digital, financial and lifestyle brands. The new agency will provide XPR's current clients access to an award-winning international network, while deepening Cohn & Wolfe's digital offering and establishing a presence in Singapore and Malaysia, in addition to its existing Indonesia offering.

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