Public Relations Agency of the Year 2016 (Bronze)

Leading Southeast Asia Campaign 2015 (Gold)

2015 Marketing Interactive PR Gold Award

Personality and authenticity

14th Sep 2011

In this essay written for PRWeek, Ros Hunt, Managing Director of Corporate Affairs, talks about PR professionals avoiding the use of corporate speak when engaging with their audiences.

The post-recession era has been characterized by intense scrutiny of corporations by government, NGOs and the media.

The world is on high alert for any suspected misdemeanor, be it greed (the banks), environmental damage (BP) or dubious practices (News International). In this digital age, every customer has a public voice with which to alert others to corporate misbehavior.

But has the response of corporate PR professionals to this increased pressure been effective?

Read Full Article : CORREP_Cohn_Wolf.pdf