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Trust in the power of stories

3rd Nov 2011

Social media plays a crucial role for the majority of professionals in the modern workplace, but finding the balance of a personal social media account with professional responsibilities can be difficult for even the most tech-savvy individual. In this Op-Ed for PRWeek, Fernando Rizo, Cohn & Wolfe’s UK & EMEA Head of Digital, looks at the significance of maintaining a genuine brand story online, along with the importance of using personal knowledge of all things digital to enhance, not control, a brand’s presence on the web.

Trust in the power of stories

Maybe I'm a cynic, but I can always tell when someone's paid to tweet something. You're watching the world zip by on TweetDeck when someone you're following - let's say someone whose usual Twitter fare is football or politics - throws out a tweet compelling you to sign up to win a food processor.

That says a lot about the ever more indistinct lines between personal and professional spheres, but it also says something important to me about measurement and evaluation.

Read Full Article : PRWeek Trust in the power of stories.pdf